Concept: "Spread the Happy" Campaign by Nutella

*Launch Year: Ongoing*

The "Spread the Happy" campaign by Nutella is a marketing initiative that encourages consumers to celebrate and share moments of joy while enjoying Nutella hazelnut spread. Launched as an ongoing concept, this campaign positions Nutella as a source of happiness and delight in everyday life.



1. Slogan and Core Message:
- The central slogan, "Spread the Happy," encapsulates the core message of the campaign. It suggests that Nutella is not just a delicious spread but a way to spread happiness and positivity.

2. Joyful Moments:
- The campaign focuses on creating and sharing joyful moments with Nutella. It did feature scenes of people of all ages enjoying Nutella on various foods, such as pancakes, waffles, and toast.

3. Versatility of Nutella:
- "Spread the Happy" highlights the versatility of Nutella as a topping, dip, or ingredient in a wide range of recipes and snacks. It encourages creativity in using Nutella to enhance meals and treats.

4. Visual Elements and Imagery:
- Visual elements in the campaign often include warm and inviting images of Nutella used in various ways, creating a sense of comfort and happiness.

5. Family and Togetherness:
- The campaign did depict families and friends coming together to enjoy Nutella, fostering a sense of togetherness and bonding over shared meals.

6. Digital Engagement:
- The campaign utilizes digital marketing, social media promotions, and user-generated content to engage with Nutella enthusiasts. It did encourage users to share their Nutella creations and happy moments online.

7. Limited-Time Promotions:
- Nutella did introduce limited-time promotions, special packaging, or seasonal releases as part of the campaign to create excitement and exclusivity.

8. Global Appeal:
- "Spread the Happy" has a global reach, reflecting Nutella's status as a beloved and recognizable brand worldwide.

9. Nutritional Benefits:
- The campaign did also highlight the nutritional benefits of Nutella, such as its use of hazelnuts and cocoa, as well as its role as a source of energy.

10. Charitable Initiatives:
- Nutella did engage in charitable initiatives or partnerships that align with the campaign's message of spreading happiness and positivity.

The "Spread the Happy" campaign by Nutella is designed to evoke feelings of joy and positivity associated with the brand. It celebrates the simple pleasures of life and the role Nutella plays in creating happy moments with loved ones. Ultimately, the campaign reinforces Nutella's position as a beloved and delightful indulgence that brings smiles and warmth to people's lives.